EA – The Sims 3 / Drömjobb

Posted on | August 31, 2010 | No Comments

Klicka gärna för Fullskärm

Målgruppen för kampanjen som Phosworks skapat för The Sims Drömjobb är gamers och The Sims-spelare. Banners på forumen för The Sims har skapat trafik till kampanjen. Radioreklam och banners har också körts på Spotify.
Genom sju olika steg kan man testa vilket som är ens drömjobb. Sedan kan man ladda ner sitt Drömjobbs-foto, och dela det på olika sociala medier. Drömjobbet går också att spara ner och till exempel användas som profilbild på Facebook med mera.
Kampanjen vill sudda ut gränsen mellan fantasi och verklighet och också våga lämna det illustrativa manéret som The Sims annars består av. Syftet med kampanjen har även varit att placera in det knasiga som kan hända i The Sims-världen på verkliga människor.

Kundansvarig: Jonas Hjelmqvist
Projektledning: Jonas Hjelmqvist
CD: Patric Thulin
AD: Jonas Strandberg,
Design: Dennis Kennbräck
Copy: Jonas Hjelmqvist
Produktionsledare: Johan Adolfsson
Ljud och Musik: Johan Bendrik
Producent radio: Johan Bendrik
Webbutvecklare: Micke Ahlinder
Flashutvecklare: Daniel Gustafsson, Johan Adolfsson

Björk – The Comet Song

Posted on | August 25, 2010 | No Comments

New Björk video from the soundtrack to “The Moomins And The Comet Chase”.

Fuel TV

Posted on | August 17, 2010 | No Comments

There’s a couple of new ID’s out for action sports channel Fuel TV and I really love this “making of surfboard” by Brand New School –

as well as Justin Harder’s piece “Excite Boost”.

It Might Get Loud – Steve Tozzi Interview

Posted on | August 17, 2010 | No Comments

The ever so awesome Art of the Title Sequence have an interview up with Steve Tozzi, the guy behind the intro for Davis Guggenheim’s 2009 “guitar” documenatary “It Might Get Loud“. I’m not really a guitar kind of person but the opening with Jack White of The White Stripes building an instrument out of a wooden plank and a Coke bottle is really great.

/ J Strandberg Ringh

TELEPHONEME – MK12

Posted on | August 17, 2010 | No Comments

MK12 just opened a site for their in-house project called Telephoneme. And it comes with a great looking font, free for download.

/ J Strandberg Ringh

EA – The Sims 3

Posted on | June 12, 2010 | No Comments

More from us here at Phosworks.  To promote the new expansion pack to EA’s giant title The Sims we made a campaign site where you in seven easy steps can determine which profession you’re best suited for.  Why not take the test yourself?

/ J Strandberg Ringh

El-Kretsen

Posted on | June 12, 2010 | No Comments

We’re finally done with our first fully animated short film here at Phosworks! It’s a four minute infomercial for El-kretsen. Great work from everyone involved.

/ J Strandberg Ringh

Nike – Write The Future

Posted on | May 22, 2010 | 1 Comment

A couple of days late with this but worth posting none the less. Wieden+Kennedy’s new Nike commercial “Write the future” is one of the best executed spots I’ve seen in a long time. Great story telling with a healthy portion of humor. Using Ronaldinho as the player for the Brazilian team maybe wasn’t the smartest choice though as he didn’t make the squad…  And even though Sweden somehow managed to miss to qualify for the tournament I’m getting psyched as hell. The World Cup is just around the corner!

/ J Strandberg Ringh

Nissan / Universal Everything

Posted on | May 10, 2010 | No Comments

Nice little Nissan commercial by Universal Everything.

/ J Strandberg Ringh

Romain Gavras / M.I.A – Born Free

Posted on | April 29, 2010 | No Comments

A day old or so by now but I really love Romain Gavras video for M.I.A’s Born Free. Political and provocative with a great kick in the stomach feeling. Nice to see someone that use the medium to actually try to say something. In the best of worlds more directors would go in this direction. Not necessarily with a political agenda, but it’s refreshing to actually have a music video where the director use it as an artistic outlet without half a dozen background dancer and newly leased Bentleys.

/ J Strandberg Ringh